Russell Armstrong, Managing Director of Crescent Financial Partners Announces Purchase of 30% Equity Stake in BeautyTicket.com
Los Angeles-based merchant banking firm will provide capital and infrastructure development for online retail destination for premium beauty brands.

LOS ANGELES, CA, January 20, 2011 /24-7PressRelease/ -- Crescent Financial Partners, Inc., a private equity merchant banking firm that provides a range of services for early stage and middle market companies, has announced through Managing Director Russell Armstrong the purchase of a 30% equity stake in BeautyTicket.com.

Recently named InStyle's "Best of the Web 2010," and Women's Wear Daily's "Top Beauty e-Tailer," BeautyTicket.com is the online retail destination for premium beauty brands up to 85% off. Fueled by a weak economy and the popularity of online discount retailers, the company is positioned to become a leader in the online beauty space over the next twelve months as consumers continue to look for deals and buying decisions are influenced by the people behind the brand.

"We believe this company has the ability to rapidly increase market share and become the #1 destination for consumers who want to purchase premium beauty products at a price that fits today's economic climate," remarked Russell Armstrong. "Our goal is to impart business development expertise that will lead to exponential growth, while providing the necessary capital to build out a solid infrastructure."

Added Lindsay Pedder, CEO and founding partner of BeautyTicket.com: "We are thrilled to be working with Crescent Financial Partners and believe we have assembled a talented, knowledgeable team to facilitate expansion and opportunity for our company over the next several years."

Press Release Contact Information:

Kristen Tischhauser
Smart Girls Consulting
Consulting Partner
640 S. San Vicente Blvd, 5th FL
Los Angeles, CA
US 90048
Voice: 7736557706